We live in a world where storks no longer only squawk and walk, but now talk – and help deliver major marketing campaign messaging with much success. Meet Sammy the Stork, grand pooh-bah of the Louisiana Department of Health and Hospitals Louisiana Department of Health and Hospitals new movement, The Stork Reality The Stork Reality, houses a series of videos where Sammy is interacting with the target audience- young, active, vibrant members of the general public; essentially the same audience Sammy is capturing when visiting bars and nightclubs. The campaign has proven to be highly interactive in-person and online, which has created an effective way to create a conversation.

Sammy can also be found on Facebook and Twitter offering reflections, news updates and key messaging to fellow bird watchers.

So keep your eyes peeled for the 7-foot Sammy and his flock… He may have a special delivery for you when out enjoying an adult beverage to two or if you are following online. Tweet, Tweet!