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Dec 17

Just in Time for Christmas

Just in Time for Christmas

Reading PSFK this morning and ran across this spectacular (and hilarious) work by Quietroom called The Santa Brand.  You can view it here.

And, this got me thinking.  Santa is a somewhat organic brand — obviously influenced as we all know by marketers, authors and song writers over the years.  But really, Santa is in essence a crowd sourced brand, right? Shaped by many, owned by none, hijacked at every opportunity. 

Now, if you had the chance, what crowd-sourced brand would you build a brand book for? God? The Tooth Fairy? The Grim Reaper? Hit the comments section for suggestions, and I’ll be thinking too.  This could be a great activity for the next Planning Conference.